Big publishers have had control over the book industry for eons, picking and choosing what would and wouldn't sell. Many who hoped of being a published author would watch their dream be eroded away one rejection slip at a time. But do big publishers really have their finger on the pulse of the book industry? Take J.K.Rowling for example. Harry Potter was rejected over thirty times because publishers said their research showed children wouldn't relate to the book, or the vocabulary was too advanced for young readers. Yet when that one publisher said yes, the Potter phenomenon erupted. Thankfully today we have the option to self publish and avoid years of rejection slips, but that freedom comes the responsibility of marketing and that can put some people off.
The realm of marketing is a vast and ever changing one. What works today may not next month, so an independent author needs to keep up with trends by reading and watching what is working for others. Yes, it is time consuming, but you want to sell your book, right? Determined to master the marketing world, authors dive into the gold mine of information the internet offers, but give up because the articles assume the reader is a techno-geek or only give enough information to tease them into buying a marketing service or product. After having this conversation many times with frustrated author friends, I began thinking, what if I could research the topic and share it? Why not go one step further and offer to market books for others? And the The Reader's Bookshelf was born.
In the coming months authors will find articles and tips for marketing their books as well as developing a relationship like minded readers and authors.
Enjoy the ride you're on!
Michelle Craig Snively