I found myself in the same predicament. After a year of writing and editing I was excited to finally able to publish Broken Angel and begin its sequel, Broken Promise. That delusion was short lived when I realized that no one was going to pound down the door and demand to buy a copy of my book no matter how well it was written because I was an unknown author.
My advice, start a blog.
- It is easy to put one together.
- Two of the most common host sites are Weebly or WordPress who have user friendly tools and tutorials.
- No cost unless you want own your domain name instead of having .weebly or .wordpress at the end of your site name. (there are others, but I'm not familiar with them)
A blog is a short dialog where you discuss a topic; sort of like a diary, but not as personal.
Why should I blog?
- so readers can make a connection with you
- to build trust and authority on your topic
- gives you a reason to write and express yourself
What do I talk about?
- hobbies: cooking, hiking, fishing, reading, knitting...
- your passions: animal cruelty, education, recycling, quilting
- Where you will be signing books.
- Your favorite authors and how they influence your writing.
- your favorite music
- Where you get your ideas for your books.
- What atmosphere you need to write: quiet and no one around, loud music...
How often should I blog?
That is up to you, but the more frequent and consistent you are, the larger your following will be.
How do I keep a reader's interest?
- by being yourself
- write things you'd like to read about
- include pictures, graphics, something you find funny
- Include articles you find interesting.
- Invite someone you know, and trust, to be a guest blogger.
- Respond to reader's comments and questions.
- Keep it short.
Research: I'm including a couple of links to articles that I found useful.