Why am I saying this? Because yesterday I stumbled upon someone offering classes on social marketing. After looking through the curriculum I realized there were many topics I had on my list of things to learn. After listening to a "free" podcast I realized this person taught in a way that held my attention and everything was clearly defined. So, I wandered over to the price link and that is when I was ready to close the link, but before I could, a pop down window appeared with an offer I couldn't refuse. (Good marketing strategy) After my purchase, I was now able to root around the different classes and began implementing them. The teacher mentioned placing a FaceBook "like" button on your website to make it easy for your web visitor to find you. Makes sense. Off I went following the tutorial, amazed at how easy it was...until that moment.
The problem began when the teacher was using a different web site developer offered apps mine didn't. The rest of the day was spent searching for a comparable app online and the Apple Store without finding a thing. Back to FaceBook apps where I'd left the teacher saying that you didn't need to have the HTML the way she was showing us to do it....right, but she forgot to mention this trick worked only for her server.
I'd come this far and was not going to give up now. After reading more tutorials from my web site developer and trying each suggestion and not achieving the desired results I finally asked myself an important question. Was this app necessary? No, at least not at this time since I already had FaceBook button that led to my page. That is when I realized how much time I'd lost. My daily writing had not been done, there was a blog post yet to write, and dinner was not ready.
While it is true that we need to create relationships with our target audience, it is also true that we cannot do that if we are off on a wild goose chase.
Keep it between the lines!